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CALABRIA: We put THE HEART! The Italian in

The ways to promote tourism in a region are many, but not always manage to get the desired results. Often used to brands that can attract attention, other times you bet on a memorable slogan, almost always focuses on the mix of both things and other times you try to dress it all with exceptional testimonials that have a strong international image.
And it is on this last point that has sought to leverage the region of Calabria for the new advertising campaign to promote tourism.
The campaign, which will be built at a total cost of about EUR 4 million, sees the sample as a testimonial of Milan and the Italian National Football Ivan Gennaro Gattuso (calabrese doc) and was planned by the office of tourism promotion of region, the campaign, the result of a communication plan designed by UP STAGE (consultancy in the field of sports marketing) has as its slogan "CALABRIA: WE PUT THE HEART" and was well planned:

• has departed from London where, in November 2008, at the fair WTM (World Travel Market), were decorated with pictures of taxis in 1000 and the Italian National Gattuso and Calabria;

• has continued with the SPOT TV on the different national networks (RAI, Mediaset and LA7) which have been made until 28 February 2009 and will see another round of publicity in June 2009;
• taxi decoration of 1000 in Berlin at the ITB (Internationale Tourismus Bags) in March;
• decoration of two trains ETR 500 train stations in Milan and Rome Fiumicino Cardona and Finger C dell'aereoporo Rome Fiumicino. The

spot was shot by Mercurio Film directed by Piero Follini the coast overlooking the ancient fortress castles of the Isola di Capo Rizzuto.