CONCEPT
table presented in the competition
The graphic on this' label on the writing of Loreto, takes up the stylized profile of Mombarone. The
WATER LAURETANA deliberately written the "A" written with a larger font for two reasons of graphics. One letter two words brings together virtually inseparable, and secondly, the letter "A" points to the top of a mountain.
In order to better highlight the type of still or sparkling water, was placed under the appropriate written a colored band of green and red in order to better guide the consumer as typological.
"Thirst for Knowledge" is a new initiative to and knowledge of the area 's architecture Biellese.
The new label can be defined as "speaking", ie on every bottle is always proposed a different route. In terms of 'label there is only an indication, then that is better explained on the back of it and then even better with a reference to the site of Loreto. The proposed routes are many, eg relating to 'art and culture, devotional paths, nature reserves, trails to bike, walk, or more difficult paths aimed at achieving huts and peaks ...
cardboard slip
It 'been made for a more graphic in addition to the label. It is a cardboard slip to tie a rope around the neck of the bottle, to recall the event in which the new label will see his baptism. The background colors of the original written Lauretana recall those of the Italian flag, since Italy will host the conference and is also the homeland of the water Loreto.
